When someone applies to one of your job postings, TribeHR automatically tracks a few pieces of information about where they came from, and how they submitted their application. If you are given permissions to view Applicant, you can find each of these when in any applicant file.
You should always see the source of the applicant – this is usually the name of the service they used to apply for the job. If you’re using a TribeHR job board, most of the time this will say “Hosted Job Board”, indicating that they used the provided application form. This can also say “Email” if they applied by sending a message to the Job Posting Email Address for the opening. The source is useful for knowing how the applicant applied.
The heading for referrer will only show up if your candidate applied through the job board, and if they got there through a link from another site. As an example, imagine your postings appear on a 3rd party job board service like Monster.com. When your candidate visits Monster and views a job posting there, they can usually click a link you provide to go to where they can actually apply for the job. This will take them to your TribeHR hosted job board, where they’ll fill out the application form. When they do, you’ll see Monster.com in the “Referrer” section on your applicant’s profile. This tracking happens automatically for any website that sent applicants to your job board.
The referrer is great for knowing which recruiting services are sending valid candidates your way. Since this is generally useful information, Administrators can also get aggregate referrer information in the “Referral Source” report in TribeHR.
The campaign header, like the referrer, will only appear if there is anything appropriate to show. For most of your applicants, this will likely be blank. The TribeHR ATS allows you to track recruiting campaigns if you like, by setting a custom parameter in links to your job postings. If you would like to associate a campaign label to an application source, you can do that by changing the link.
As an example, say your company is planning an expanded hiring promotional budget this year. As part of this initiative, you’re trying out a new email newsletter, and would like to know how many applicants actually came through as a result. Normally, you might link to one of your jobs like this:
In the example screenshot, we added the campaign label “2013Expansion”. We did that by adding ?c=2013Expansion to the end of the link, like so, in the newsletter:
You can add any campaign label that you like to any link to your job board, as long as you include only characters that are safe in a URL. You’re best to stick to letters and numbers and avoid spaces unless you’re more familiar with how URLs are built. Examples:
Using custom campaigns can help your recruiting team to know which initiatives or services are working to provide quality leads. By default, TribeHR does not associate a campaign with your applicants, so this will only show up if you’d like to use it.
If you'd like greater detail tracking through the TribeHR job board, or your recruiting teams are just used to using different tools, you can also integrate services such as Google Analytics.
Still have questions about adding tracking applicant sources in TribeHR? Submit a help request and the TribeHR support team will be happy to help!